Three great ways to promote your business: Podcasts, Online Radio Shows and Reoccurring Video Casts
Promoting a business requires advertising, and an online business is no different because the goal remains to attract as many customers as possible. TV advertisements are successful because they engage our senses through interesting things to read, watch or listen to. On the web, Podcasting does the same thing and by all accounts is a very popular way to advertise.
A podcast is a multimedia snippet that can be viewed on various computer and mobile media. People easily receive and follow them on devices such as web enabled phones, iPods and laptop computers and this may be the key to their popularity. A podcast can be likened to your own personal radio or TV spot about your product or business.
Podcasts can be syndicated using RSS (really simple syndication). This is the same process that people use to keep up with blogs and websites. The RSS feed allows them to receive updates when changes are made on the site so they don’t have to visit every day.
There is software available to help you create your audio and video files. You can embed code for them on your website so others can view them.
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Beyond the technical aspects, the purpose of the podcast is to present interesting information to your readers in a new and unique way. People browse the Internet to find useful items. They like to read, but would admittedly like to watch or listen as it is a more convenient way to get the same information.
So what will make your podcast stand out? Use engaging dialogue, present relevant topics and use visually appealing props and sets for video casts.
In order for your podcast to be noticed people must be able to find it through their search engines and this means using keywords. It is imperative that you include keyword optimized titles, tags and links in your podcasts even if they are only in audio.
To get your podcast out there use every opportunity available like submitting your podcast to online directories. This little known technique is done by initially creating a press release about your podcast with a link to it and posting it in one of these directories. Your press release is also archived on free press release sites so that people can still find it after the initial hubbub has died down. This can be an invaluable source of free, residual advertising.
Let your existing customers in on the new podcast. Use your email list to keep them in the loop as you unroll your podcast project. Give them links directly to the podcast so they can view it and hopefully pass the link on to others.
Creating a series or a regular radio show cannot be overlooked as well. You can really get your business noticed by having guest spots and holding interviews with representatives of your niche on a regular basis. Your viewers will be motivated to keep up with
