If you created the podcast you have to put it on many places at the internet so that many people can hear it.
Build a small network of social websites and put the podcast on them.
In a week or more you will see how the community around will grow.
That was the small explaination on how they use podcasts to promote their business in a cheap and easy way.
If you want to know how to use other ways to promote a business I recommend to you take a look at this free ebook at: http://www.AtomicWebsiteTraffic.com
A podcast is an easy and very great way to promote a business
You can listen a podcast at home, in car on every place and it is easier for the people than reading.
To create a podcast you need a cheap microphone and a small software you can find by searching at the internet.
Type in the search box: podcast software.
Or look at: http://audacity.sourceforge.net
If you created the podcast you have to put it on many places at the internet so that many people can hear it.
Build a small network of social websites and put the podcast on them.
In a week or more you will see how the community around will grow.
That was the small explaination on how they use podcasts to promote their business in a cheap and easy way.
If you want to know how to use other ways to promote a business I recommend to you take a look at this free ebook at:
http://www.AtomicWebsiteTraffic.com
Hope this will help you
Greets
Maik Jaeckle
http://www.Income-Reporter.com