Until recently, Research in Motion’s famous Blackberry really did have the business market sewn up when it came to selling their smartphones. The Blackberry has always been synonymous with professionalism and businesses have not seriously looked at alternatives until recently. So how does the iPhone stack up in the business world. Is it targeted to personal use or is it making inroads into the business arena?

iPhone boasts four generations of its popular smartphone and now that it is partnered with carrier Verizon, it is faring even better among its competitors as one of the leading smartphones of choice for consumers for personal use. Its Apps store leads the way with hundreds of thousands of applications available and it particularly excels at Web surfing and media presentation. Easy to use and sweet on the eye, it is especially popular with the younger audience with good incomes.

When most reviewers write about smartphones, it is either with business use or personal use in mind but not usually as to whether these phones can combine the two. The iPhone is great for personal use but it has made some great strides into business territory as well particularly with iOS 4 plus it offers business-class security and management capabilities and this is where the competition with Blackberry really comes to the fore.

There is definitely a visible shift by some companies from Blackberry to iPhone as a way of accommodating the preference of many employees for the iPhone and this in turn has led Apple to develop programs relevant to corporate needs. Security is the big issue for many corporates and by way of bettering Blackberry in the business category, Apple now offers users the ability to remotely erase a lost or stolen phone, giving better security for sensitive data and information.

Those heading Apple have always played the long game and know who their target audience is and I suggest that the iPhone is still targeted more towards personal use and younger people. However, it is shifting slightly into business market and it makes for interesting viewing to anyone in the smartphone market. It is important for those in mobile marketing to watch carefully how Apple plays this one out, as mobile marketers need to know what their target audience is buying and why.

Looking to find the best deal on mobile marketing, then visit www.txt2get.com to find the best advice for you.