[I:http://greypod.com/wp-content/uploads/2011/05/EmmaRoseSmith10.jpg]A recent report by Ericsson claims that 35% of US Android and iPhone users interact with an app before even getting out of bed in the morning.
According to the report, which was presented at Ericsson Business Innovation Forum in Silicon Valley on May 11, Facebook is one of the most common apps used. This should come as no surprise to anyone: 18% of the users surveyed logged in to Facebook upon waking. What does this report mean for mobile marketing?
Most interestingly, the study tells us that when communicating with customers, mobile marketing content is more important than the actual mode of communication. The decreased importance of communication vessel is one feature of digital media that will support the use of mobile marketing: while just having a mobile phone used to be enough, now a huge focal point is what the phone can do apart from calling and texting. Apps and the mobile Web are being used socially more and more, and they can also be the channel for successful mobile marketing campaigns. Ericsson also went into the implications of their report for mobile marketing apps:
“Consumers today depend less on the devices they use, and more on the apps that help them… to find a place to eat, organize their family schedules and other everyday activities. The app culture is turning into a new way of living.”
Compared to apps such as those for Red Bull, Absolut Vodka and Nike, Facebook’s app isn’t really mobile marketing because it doesn’t market a certain product or service. However, the 1/3 of users who interact with apps while still in bed show us that people are engaging with their mobile devices like never before. When smartphone users connect more often to apps and the mobile Web, mobile marketing becomes a mainstream marketing practice. For a significant part of the US population, mobile marketing activities (such as branded apps, mobile Web sites, and SMS marketing) are now just part of life.
This article was written by Emma Smith of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.
