[I:http://greypod.com/wp-content/uploads/2011/04/AlexSpeirs18.jpg]Released in June 2010, the fourth generation iPhone evolved from three years of design experience and build and is a refined impressive device by anybody’s standards. Sales have been impressive and Apple has a huge fan base for its products and especially the thin, shiny iPhone 4. Some pundits are saying that iPhone 4 will make such an impact that it will literally change mobile commerce beyond recognition. Let’s take a look at some of the reasons why.

This HD phone, with its 5-megapixel camera shoots great HD video and takes high-resolution photographs. Its display boasts the highest-resolution screen and the text is incredibly sharp with superb graphics. What this means for mobile advertisers is a fantastic opportunity to bring an even greater visual experience to the user. The iPad2 offers the same pleasures for rich media visuals, with an even bigger display. Both devices are powered by the iOS4 – Apple’s own operating system.

By year-end, mobile commerce sales are predicted to reach a staggering $2 Billion or more which is double that of 2009 figures. That means massive opportunities for brands and retailers but they need to adjust their approach accordingly to be able to fully capitalize on this new market. In effect, that means making the mobile experience more creative, visually exciting, rich and appealing so as to drive real results. Apple has raised the bar and set the challenge for advertisers and marketers. Take a look at Apple’s iAd network.

eBay quickly revamped its iPhone application to accommodate iPhone4. eBay is a veritable giant in mobile commerce confirming that mobile shopping grew exponentially in 2010. For mobile sales generally, eBay claims that globally, in 2010, its mobile sales more than tripled. eBay quickly adjusted its approach to capitalize and this is how retailers, services and brands need to think when it comes to mobile, mobile commerce and what the mobile industry can do for it, generally.

The iPhone 4 will serve to increase the interest and overall sales of smartphones and drive mobile commerce even higher across the board. Mobile marketers must be ready to adapt and refine their approach constantly, know their target audience well and take up all opportunities out there as m-commerce becomes a bigger part of the consumer’s every day activities.

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.