Smartphones – high-end mobile phones that can be so advanced they perform like a hand held pc; enhanced by a myriad of applications, it is not difficult to see why many consumers now own one, whether for business or personal use – or both! But with sales known to have been high in recent years, can this trend continue or is smartphone adoption expected to stagnate?
For lovers of statistics, even they may be surprised to know that over 1.6 billion mobile phones sold globally just in 2010 alone and of those almost 300 million were smartphones. Pretty phenomenal statistics; one could wonder, therefore, if having sold so many last year, whether the numbers will plateau or fall. Looking at just the US market, it would seem not. According to Nielsen, their forecast is that 1 in every 2 mobile phone owners will have a smartphone by 2011 and that would mean that smartphones would overtake feature phone sales for the first time.
The smartphone market is very dynamic and it seems that not a week goes by without an announcement of a new app, new design, lower price, better data plan and so on. It’s no wonder that Nielsen’s latest forecast is that 1 in every 2 mobile phone owner will have a smartphone by 2011. It seems that nobody can resist the exciting and innovative smartphone from whichever company it comes, in all its colors and versions. The vast array of smartphones, apps and platforms and the ensuing information, comparisons and reviews can be a little daunting at times, but buyers seem undeterred!
The future of smartphones is very exciting with the next generation expected to take the consumer to even dizzier heights with yet richer, more engaging experiences than ever before. Sales are rising and expected to continue on this upward trend, outstripping PC shipments even by 2012 according to some writers. Demand is certainly strong and there is no indication that smartphone adoption is expected to stagnate anytime soon.
Whether it is iPhone, Android, Blackberry or the like, how smartphone sales are trending now and in the future, is very important for mobile marketers so they can identify their target audience. Like smartphone sales, Mobile marketing is also trending upwards and if you haven’t yet considered it to enhance your business, today is definitely the day to take a closer look.
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