Apple has traditionally lagged behind when it comes to the business market and most of corporate America still seems to favor Blackberry as their device of choice. However, there has definitely been a shift recently in corporate thinking and Apple may well be beginning to challenge Blackberry – but will it capture a significant part of the business market?
Reviewers love to pitch Apple and Blackberry against one another but Apple has never really been seen as a true contender in the enterprise market – at least until now. Writers are now starting to write about Apple in enterprise and it would seem that Apple is definitely making inroads that are making people sit up and take a closer look at what it has to offer.
Some statistics show that there is definitely a visible shift by a number of companies in the States from Blackberry to iPhone. They see it as a way of accommodating the preference of many of its employees for the popular and trendy iPhone. Security has always been the big issue for many corporates and Blackberry was always the preferred choice because of its proven record at protecting business-critical information. However, Apple now offers users a new facility; the ability to remotely erase a lost or stolen phone, giving better security for sensitive data and information.
How does Apple itself market towards the business world? It describes as “…the most powerful, flexible, and intuitive phone ever. With new features like multitasking, FaceTime video calling, improved mail, and enhanced security, iPhone makes even more sense for your business.” Some critics say that Apple does not provide the powerful enterprise tools needed by the larger corporates. No doubt Apple would disagree.
Whether Apple can truly challenge Blackberry in 2011 remains to be seen, but it is certainly making a concentrated effort to at least take away some of the Lion’s share. With over 4 billion people globally using mobile phones for both personal and business use, there are plenty of users to go around and with those staggering statistics, now is the also time to take a look at what mobile marketing can do for your business, whatever size it is.
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