Some of us are old enough to remember when the feature phone, probably the first Blackberry, was the device that everyone craved. Now, everyone wants the smartphone; the one-stop device for all your entertainment needs, whether that means watching high-definition television and movies, listening to music or even playing games. It’s also a camera, a GPS locator and of course it is most definitely a mobile phone with SMS messaging. Basically, it’s got the lot and is a very hot item at the moment. So just how many smartphones are there in the US?
In 2010, Research company Nielsen, gave us its US Smartphone “Penetration and Projections” forecast that 1 in 2 Americans will have a Smartphone by 2011. It was looking at the decline in feature phone sales and the rise in Smartphone sales that will have them neck and neck in sales, by the end of this year. How that may look in actual numbers is offered by ComScore, whose study tells us that over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total subscribers.
According to a study by ComScore, over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total subscribers. A number of reasons for this amazing figure have been put forward as to why smartphones are now so popular. Some reviewers say the smartphone is replacing the PC when it comes to doing regular tasks, such as checking email, social networking and browsing the internet; that the Smartphone is the beginning of the post-PC era.
When you consider its capabilities and the way technology is moving so quickly and then add in the amazingly competitive pricing, it is not difficult to see why the Smartphone in all its forms, is so popular. The Smartphone, whether it’s a shiny new Apple iPhone 4 or Blackberry’s Pearl, whether it’s Microsoft’s WP7 – it’s all phenomenal technology wrapped up in a tiny affordable device.
Businesses have a lot to learn about Smartphone users and why this information can be useful in marketing terms. There is a lot of as yet, untapped potential available for businesses to reach a whole new generation of consumers through mobile marketing via their Smartphones. As smartphone sales continue upwards and mobile commerce grows, so more advertisers are coming on board. Now is the time to explore mobile marketing and what it can do to enhance your business.
Learn more about Mobile Marketing. Stop by www.txt2get.com where you can find out all about TXT2GET and what it can do for you.
